With the warm spring breeze, everything is rejuvenated! During the Spring Festival, audiences across the nation repeatedly caught glimpses of Feiliks on CCTV-1 and CCTV-13 news channels, notably in programmes like CCTV News, Morning News, and 30-Minute News. For celebrating its significant 30th anniversary, Feiliks proudly joined CCTV’s “Brand Power Projects” initiative, garnering widespread attention and heartfelt congratulations from all corners of the world!

“The Brand Power Projects” is a national communication initiative jointly launched by China Media Group and relevant central government departments. It utilizes the China Media Group’s extensive media network to offer brands a comprehensive suite of media services, effectively narrating the narratives of Chinese brands and promoting Chinese brand culture.

In 2024, Jiangsu Provincial People’s Government and China Media Group formed a strategic alliance, selecting top-tier enterprises in the province that exemplify cutting-edge productivity, set industry trends, and boast significant market competitiveness. With the China Media Group’s robust capabilities in dissemination, influence, and credibility, this partnership strives to elevate Chinese products to Chinese brands, enhancing their global reputation and competitiveness.

Feiliks was selected this time, which is not only a testament to its remarkable success in brand development, technological innovation, and market exploration over 30 years but also a strong endorsement of its pivotal role in advancing China’s brand strategy and driving high-quality economic growth.

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